About Rocketlane
Rocketlane is an exciting and fast-growing SaaS startup with a mission to deliver chaos-free, consistent, accelerated, and delightful B2B client project delivery across industries.
The company was founded in April 2020 by second-time entrepreneur trio - Srikrishnan, Vignesh, and Deepak. Previously, the trio built a successful in-app messaging (FreshChat) startup that was acquired by Freshworks (NASDAQ: FRSH) in 2015.
Within just six months of launching, Rocketlane was recognized as a G2 Leader. Customers worldwide, including Clari, Zoom, and Afterpay, have shown early support and appreciation. Additionally, The Company was named a Gartner Cool Vendor in 2022.
The Company has raised $21M in capital (we rapped about it!) from global VCs such as 8VC, Nexus Venture Partners, Matrix Partners India, and super angels like Gokul Rajaram, Girish Mathrubootham, and Clark Valberg, etc.
What’s the opportunity?
As a Growth Marketer at Rocketlane, you will be pivotal in driving customer acquisition, retention, and revenue growth.
You will work closely with our marketing team to execute marketing strategies and campaigns, primarily focusing on demand generation and lead generation. This role is ideal for a versatile marketer who is ready to wear multiple hats, including SEO writing, Account-Based Marketing (ABM), and email marketing.
What will I be doing?
Key Responsibilities
1. Demand Generation and Lead Generation
Develop and execute demand generation strategies to create awareness and interest in our products/services.
Identify and target ideal customer profiles (ICPs) to generate high-quality leads.
Design and manage lead generation campaigns across various channels, such as social media, content marketing, and advertising.
Collaborate with the sales team to ensure alignment between marketing-generated leads and sales goals.
2. Digital Marketing
Assist in the execution of digital marketing campaigns across various channels, including social media, paid advertising, and content marketing.
Collaborate with cross-functional teams to create compelling marketing collateral.
3. Email Marketing
Develop email marketing campaigns, including email copywriting, design, and segmentation.
A/B test email campaigns to optimize open, click-through, and conversion rates.
Monitor email marketing metrics and use insights to improve campaign performance.
4. Analytics and Reporting
Monitor and analyze marketing campaign performance metrics to track progress toward growth goals.
Prepare regular reports and provide insights to drive continuous improvement.
5. SEO Writing
Create high-quality, engaging, SEO-friendly content, including blog posts, articles, and website copy, to improve organic search rankings.
Perform keyword research and optimize content for search engines.
Monitor and report on SEO performance using tools like Google Analytics and SEO optimization platforms.
6. Account-Based Marketing (ABM)
Collaborate with the sales team to identify target accounts and develop personalized marketing campaigns.
Create and manage ABM campaigns using marketing automation tools.
Measure and analyze the effectiveness of ABM strategies and make data-driven adjustments.
Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Strong written and verbal communication skills.
Basic understanding of SEO principles and content optimization.
Data-driven mindset and the ability to use data to make informed decisions.
Creative thinker with a willingness to learn and adapt.
Excellent organizational and multitasking skills.
What’s in it for me?
Competitive salary and performance-based incentives.
Opportunity to contribute to a rapidly growing startup and significantly impact its success.
A collaborative work environment that values creativity and innovation.
If you are a motivated and enthusiastic marketer looking to kickstart your career in demand generation, lead generation, and growth marketing, we want to hear from you!